Maxdome is a major entertainment content provider in Germany. Working with Deutsche Bahn trains, maxdome launched a customer entertainment service called maxdome onboard.
The customer complimentary service launched on 1st April 2017 with the Pay-per-View section following on 16th June 2017. Filmbankmedia has supplied exclusively the major film and TV content on the service from all the major studios.
Working closely with the content and marketing teams at maxdome and in turn Deutsche Bahn, we have assisted in the development of the launch campaign and subsequent support campaigns including: TV, social media, print and banners on the UI, providing creative approvals from all the studios. Below are examples of some of the campaigns to date.