DIARY OF A WIMPY KID: RODRICK RULES

In DIARY OF A WIMPY KID: RODRICK RULES, a sequel to 2010’s surprise hit, Greg Heffley, the kid who made “wimpy” cool, is back in an all-new family comedy based on the best-selling follow-up novel by Jeff Kinney. (Kinney’s Diary of a Wimpy Kid series has thus far sold 43 million books.) As he begins seventh grade, Greg and his older brother – and chief tormentor – Rodrick must deal with their parents’ misguided attempts to have them bond. From its origins as a series of online cartoons, Diary of a Wimpy Kid exploded onto the pop culture scene when Jeff Kinney’s first “novel in cartoons” was published in 2007. Diary of a Wimpy Kid spent almost three years on The New York Times’ children’s best-seller list, and sold millions of copies around the world. The book captured the imaginations of an army of formerly “reluctant readers,” and launched countless video reviews, social networking fan groups, and parties celebrating the release of each new Wimpy Kid book. While Kinney had originally targeted adults through the book’s nostalgic look at middle school life as told through a narrator with Walter Mittyesque fantasies of greatness, kids immediately connected to his blending of the subversive and edgy with the fun and wholesome.